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IF YOU LOVE WHAT YOU DO, BUT YOU'RE STILL WONDERING,
HOW DO I?
It’s because you haven’t been taught the knowledge you need to succeed, including how to master inventory management, business operations, interpersonal relationships, and content marketing.
Without these skills, you’ll always feel like you’re playing catch up, struggling to make your passion profitable. Instead of enjoying the parts you love about your business, you’ll stay stressed and stuck, constantly wondering — How do I...? |
FIND ANSWERS and UNLOCK RETAIL PROFIT
In simple, achievable steps with The Four Pillars of Merchandising Program
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My Four Pillars of Merchandising consulting program teaches you the step-by-step techniques and little-known retail processes that will help you grow your business and sustain that growth.
My goal is to help you make meaning of running an inventory-based business. I use this signature framework to guide Independent Retailers and Small-Batch Manufacturers through a transformative consulting experience that’s personalized for your brand. This isn’t your typical coaching program for product-based businesses. |
We won’t be relearning the basics you’ve already outgrown, hearing the same advice hundreds of entrepreneurs are also getting, and you won’t have to listen to hours of training before you find one nugget of insight.
Instead, this signature method for Merchants helps you create a comprehensive set of retail business habits that: ⚬ Ease your worries ⚬ Hone your leadership skills, and ⚬ Amplify profitable growth ...while giving you more personal freedom. |
how it works
6 Months of 1:1 Consulting!
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FIND A PROFITABLE PATHThe retail landscape is ever-changing and businesses must constantly shift to survive. In this phase, we’ll clarify your unshakable position in the marketplace so that you can see a clear and profitable path to long-term success within 6 months. learn industry insightsLearn to cultivate self-awareness, playing to your strengths while addressing your blind spots. I know there’s a pattern and a pace to a successful retail business. I’ll teach you when to persevere, when to let go, and when to take a different approach. |
GET PERSONAL GUIDANCEUsing the Four Pillars of Merchandising, we identify the key learning opportunities for you as a retail entrepreneur. From there, we develop a personalized, experiential training program that empowers you with a tactical toolbox so you can do your job with confidence, effectiveness, and empathy for your customers while facing meaningful challenges at work. BONUS: Weekly 1:1 ConsultingYou’ll have individual consulting sessions weekly for 6 months.
With Return on Investment in mind, your business transformation is taught in micro-lessons and implemented through simple, achievable steps. |
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"With the onset of Covid it was necessary for the gallery to expand our virtual presence, figure out if the experience of going to a gallery event could be replicated online, and figure out how to better engage with clients when they couldn't visit in person.
With Chris' guidance, I was able to developed some clear and tangible goals for marketing a fine art gallery online. We outlined a website redesign with more intention and planned a well of relevant content that will give clients the confidence they need to feel comfortable engaging with and purchasing artwork online. My experience working with Chris has proven to be more valuable over time. I came away from our personal coaching experience with more confidence in my decisions, and a strategic plan to move forward on actionable items that had tangible results built in. However, the payoff really began when I launched some of the plans we had developed and started to see the results that were hoped for." |
"Merchant Method will put your business through its paces, ask tough questions, hold you accountable and (in the end) bring you out on the other side with amazing results.
I consider working with Merchant Method my business therapy. I cried, laughed, cheered, and trudged through the mud of business ownership with Chis by my side. She was a constant source of information and guidance, and helped me generate more self confidence than I could have imagined." [Read The Seattle Magazine printed feature about Rebekah's 2020 Collection.] |
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"Merchant Method gave me the tools to effectively manage my business with the big picture in mind instead of focusing solely on the day-to-day, which was overwhelming.
Instead of guessing, Merchant Method gave me realistic management practices to implement. We worked on retail skills including calendar management, effective vendors communications, and retail math. As retail business owners, we are surrounded by the public all day, every day. It can be quite isolating. My shoulder-to-shoulder work with Chris was like my weekly retail therapy session and it enabled me to ask questions of a retail veteran rather than guess what to do next. I can't recommend Merchant Method enough. I love Chris! " |
Who is this program for?
The Four Pillars Merchandising Program is for all inventory-based business owners who are ready to turn their passion into profit.
Books |
Gifts |
Stationery |
Games & Puzzles |
Fine Art |
Home Goods |
Jewelry |
Bridal |
Grocery |
Bulk Goods |
Health & Beauty |
Coffee & Tea |
Apparel |
Accessories & Shoes |
Drop Ship |
... And More |
MY NAME IS CHRIS GUILLOT AND I'M THE FOUNDER AND CEO OF MERCHANT METHOD.
With 23 years of experience, I’ve taught thousands of Retail Merchants how to combine industry strategies with emotional intelligence in order to remain compelling and profitable in an ever-changing industry. As a result, I’ve been featured in Business Insider, and have been quoted multiple times by Shopify, Vend, Compliant IA, Big Commerce, and Stitchlabs about retail operations and inventory management for small businesses. |
Ready to see the impact the Merchant Method will have on your business?
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BUILD RETAIL PROFIT IN SIMPLE, ACHIEVABLE STEPS
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HI, I'M CHRIS GUILLOT!
I made my first sale when I was eight years old and started teaching retail business classes at 20. Now, 23 years after guiding my first clients, I'm here to help you build more profit.
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© THINKING THUMBPRINT LLC DBA MERCHANT METHOD