However you choose to connect with others, when you can create and nurture your community, you will build more loyal personal and professional connections. This is the fundamental value of customer relationship management (CRM), which is focused on automation and software tools for enterprise businesses. Unfortunately, those tools are cost prohibitive for many small businesses.
So, in the absence of a robust CRM system, how do small businesses create community, loyalty, and repeat customers?
Shopify shares realistic strategies that retailers, makers, and small-batch manufacturers can implement now in preparation for future growth.