​The ​retail skills you need to succeed, in 5 minutes a week

Retail Study Guide is a skill-building newsletter with easy-to-implement solutions and sustainable habits for profitable growth

Develop the merchant mindset behind retailer profit

A newsletter that helps you unlock operational agility, creative product management, and entrepreneurial boundaries like…

• Improving ROI from things you’ve already spent money and time on
• Smoothing out operations and respecting boundaries through structure
• Turning around disappointing results by leaning into your business values
• Building habits that lead to more clarity and greater confidence

... Without a big budget, large team, or business teardown.

Hi, I'm Chris Guillot!

Use my 28 years in retail to get the implementable strategies used by billion-dollar brands right-sized for your business.

​I’ve come to learn a few things about you through supporting 4,000+ independently owned retail businesses and industry professionals, and delivering thousands of hours of professional development.

You can be...		And also...
Responsible for more than you can manage		Focus priorities with the greatest impact
Creative, audacious, impulsive —​ your full self		Rely on structure, routines, and processes
Uncertain about the economy or your future		Make clearer and more confident decisions

... All this to say, let's be inbox besties for all things retail.

Subscribe to Retail Study Guide

It’s an ROI a have 100% control over!