1: Shifting the Customer Service Role from Seller to Entertainer

What catches a customer’s attention — and hopefully a share of their wallet — changes constantly and the tides of merchandising, marketing, and selling quickly follow suit.

What was once a clever idea to drive customer traffic to a store is now the starting price to get a customer’s attention. Hopefully you hold it long enough for them to really look at what you’ve got to sell.

I’m sure you know your customers well enough to provide epic customer care but do you know how they really want to be sold to?

Spoiler Alert: It’s entertainment-first.

As you listen to this podcast episode about shifting the customer service role from seller to entertainer, I want you to pay special attention to a few key concepts that impact small- and medium-sized businesses (SMBs).

• How the entertainment industry props up and transforms the retail industry
• Shifts in discretionary spending, and the relationship between experiences and physical inventory
• Common retailtainment experiences in a brick-and-mortar or physical settings
• How SMBs can and should entertain customers in an effective and affordable way​

After you’ve listened, it’s time to take action!

Join my FREE podcast community at MerchantMethod.com/RetailShift. When you join you’ll learn how to improve your business AND meet indie retailers and makers just like you. I can’t wait to see you there!

Bonus Video Training for Action-Takers

Additional Resources

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Creating Community (And Loyal Customers)

Surprise and Delight in Retail Marketing

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With passion and purpose,