2: Brand Values and the Battleground of Differentiation

Whether you're ready to share this publicly or suffer in silence, you probably feel that you need to somehow up your marketing game — whether it be getting more attention on social media, driving traffic to your ecommerce site, or developing new contacts now that might turn into business later (read: business development).

Amiright?!?

If you believe there’s stiff competition or if you’re rowing your own boat, there is zero benefit in ignoring the fact that it’s a business battleground out there with many brands vying for your customers attention AND money!​

This begs the question: What’s a small, self-funded retailer or maker to do? 

There IS actually an answer that allows you to take one of many paths that’s right for YOUR brand. But it does, in fact, begin with a set of valuable insights.

As you listen to this podcast episode about how to profit in a saturated marketplace, I want you to pay special attention to a few key concepts that impact small- and medium-sized businesses (SMBs).​​

• What brand values are really worth — to your customers and to your bottom line
  
• Customer signals are changing AND they want to make sure you are part of THEIR communities
  
• Operationalizing modern brand values vs. establishing conventional brand values
  
• How SMBs benefit from having and using modern brand values
  

After you’ve listened, it’s time to take action!

Join my FREE podcast community at MerchantMethod.com/RetailShift. When you join you’ll learn how to improve your business AND meet indie retailers and makers just like you. I can’t wait to see you there!

​Bonus Video Training for Action-Takers

​Additional Resources

If you like this episode, you’ll also like:

How to Design a Foolproof Brand Experience

​1: Shifting the Customer Service Role from Seller to Entertainer

​How to Subscribe to the Podcast & Leave a Review

Are you subscribed to my podcast? If not, you should do that because I don’t want you to miss an episode. I’m adding new episodes into the mix and, if you’re not subscribed, you might miss out on those. A quick click here will get you subscribed in iTunes!

Now if you really liked — or even loved — something I shared, can you help me out by leaving a review on iTunes? This simple action will help other merchants find you and I, and this podcast. Click here to review: select “Ratings and Review” and “Write a Review.” Thank you!

With passion and purpose,