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3 Things To Know About Your Unexpected Surge In Retail Sales

7/16/2020

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Person boxing up ecommerce order
An unexpected surge in retail sales is a welcomed surprise, especially if you can fulfill your orders with confidence. But what happens when you're not positioned to scale your business quickly in order to sustain the newfound momentum?
Last month a friend and I were texting about the fact that her Instagram account was blowing up and she was selling out. She wondered if she could keep up with customer demand, especially if her online sales remained high.

Last week, a new friend of Merchant Method shared that she's grateful for the recent overwhelming support of her business but understood that it could also hurt her business too, especially if she wasn't in a position to scale operations as quickly .

In this epsiode of Retail Charm School, I want to explore key considerations when it comes to sustaining momentum and scaling a small business. 
IN THIS EPISODE
As you watch this video, I want you to pay special attention to:
  • Whether or not you can trust the recent sales trend and how to forecast your future inventory needs
  • Fulfilling orders for immediate shipment and whether or not to accept orders for future shipment
  • Customer acquisition and how to nuture a relationship with a customer who becomes loyal
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A post shared by Chris Guillot | Retail Coach (@merchantmethod) on Jul 7, 2020 at 10:45am PDT

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