Here’s the thing to keep in mind about slow-moving stock — not every item you bring into your store or that you sell is going to be a winner.
Unfortunately, this is a reality of merchandising and selling.
Some items are top-sellers, star performers. Others are slow-sellers, dogs. Blame it on the human condition. Despite retail art and retail science, there’s no accounting for taste. Even within your narrowly-defined customer demographic.
Unfortunately, this is a reality of merchandising and selling.
Some items are top-sellers, star performers. Others are slow-sellers, dogs. Blame it on the human condition. Despite retail art and retail science, there’s no accounting for taste. Even within your narrowly-defined customer demographic.
Last month Vend, a cloud-based retail management software used by companies like Disney and Etsy, asked me the question all retailers and makers struggle with: how do you sell slow-moving stock?
Slow-moving stock is the metaphorical thorn in our side. It’s the high-maintenance pain in the butt that takes up more time (and resources) than it’s worth. On the other hand, you don’t have to just accept it — you can plan ahead and fight back against this problem!
Slow-moving stock is the metaphorical thorn in our side. It’s the high-maintenance pain in the butt that takes up more time (and resources) than it’s worth. On the other hand, you don’t have to just accept it — you can plan ahead and fight back against this problem!
During my conversation with Vend’s Retail Expert and Content Strategist, Francesca Nicasio, I explained the five steps to selling slow-moving stock:
- Pre-schedule your merchandising efforts
- Consider complementary items
- Double- or triple-expose your merchandise
- Turn your employees into mobile merchandising statements
- Have a different merchandising strategy for each location
Check out the full article to get the details!
Read It:
You can read Retail Merchandising: How Do You Sell Slow-Moving Stock? (A Chat with Christine Guillot), written by Francesca Nicasio on the Vend blog here.
Blog Bonus:
After you've read what steps to take, listen to the bonus podcast episode on how to make these five steps work for you.
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