When I started consulting over six years ago, one of the most popular types of business questions I’d get asked was about marketing. It’s remains one of the top five questions I’m asked about every year.
Marketing, as a critical business function, is just as broad a practice as it is deep — meaning, there are many important moving parts. Luckily, for the both of us, there are also plenty of valuable resources for small and medium sized businesses.
Yet despite the tips, tricks, and tactics available at our fingertips, Merchants continue to struggle with marketing their businesses for one main reason — marketing is NOT merchandising.
Marketing, as a critical business function, is just as broad a practice as it is deep — meaning, there are many important moving parts. Luckily, for the both of us, there are also plenty of valuable resources for small and medium sized businesses.
Yet despite the tips, tricks, and tactics available at our fingertips, Merchants continue to struggle with marketing their businesses for one main reason — marketing is NOT merchandising.
When you take a simple view of retail merchandising, it falls under the broader function of marketing because merchandising your products promotes desirability. When you look at modern marketing as well as modern retail within the context of your cash flow needs, you’ll quickly learn that these serve different roles in your business and that you need both.
As you listen to this week’s podcast episode, designed specifically for independently-owned retail SMBs, small-batch manufacturers, and makers, I want you pay special attention to:
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After you’ve listened, it’s time to take action! Remember: Knowledge and action are most effective when applied within the context of your unique business, using your unique style.
To help you find your path to business growth, take my free 60-second Retail Success Style quiz at MerchantMethod.com/Quiz. I can’t wait to learn more about you!
To help you find your path to business growth, take my free 60-second Retail Success Style quiz at MerchantMethod.com/Quiz. I can’t wait to learn more about you!
If you like this episode, here’s how to dive in even deeper.
➙ Learn alongside other retailers and makers inside my free podcast community at MerchantMethod.com/RetailShift. This is where you can get support on podcast topics, exclusive hot tips, and more.
Bonus Video Training for Action-Takers
➙ Learn alongside other retailers and makers inside my free podcast community at MerchantMethod.com/RetailShift. This is where you can get support on podcast topics, exclusive hot tips, and more.
Bonus Video Training for Action-Takers
With passion and purpose,
How to Subscribe & Leave a Review
Are you subscribed to my podcast? If not, you should do that because I don’t want you to miss an episode. I’m adding new episodes into the mix and, if you’re not subscribed, you might miss out on those. A quick click here will get you subscribed in iTunes!
Now if you really liked — or even loved — something I shared, can you help me out with a review on iTunes? This simple action will help other merchants find you and I, and this podcast. Click here to review: select “Ratings and Review” and “Write a Review.”
Are you subscribed to my podcast? If not, you should do that because I don’t want you to miss an episode. I’m adding new episodes into the mix and, if you’re not subscribed, you might miss out on those. A quick click here will get you subscribed in iTunes!
Now if you really liked — or even loved — something I shared, can you help me out with a review on iTunes? This simple action will help other merchants find you and I, and this podcast. Click here to review: select “Ratings and Review” and “Write a Review.”
