Did you know that the #1 thing you need to do before the economy bounces back is build deeper relationships? And that now is a great time to upgrade your marketing strategy?
Building a community of loyal customers plays a huge part in profitable selling.
Building a community of loyal customers plays a huge part in profitable selling.
Yet for the introverted- and shy-at-heart, the idea of selling & marketing feels at odds with nurturing authentic customer relationships. But they aren’t!
So how can you maintain your brand values, nurture your customers, and make an impact as a creative small business owner in a recessed economy? Like any marketing effort, it’s a long game and one worthy of play.
In this episode of Retail Charm School, Jenn Magofña, Community Manager at Sendle and fellow entrepreneurial spirit, joins the show to share her secret sauce when it comes to growing with community supporters by your side.
DURING THIS INTERVIEW, YOU WILL:
So how can you maintain your brand values, nurture your customers, and make an impact as a creative small business owner in a recessed economy? Like any marketing effort, it’s a long game and one worthy of play.
In this episode of Retail Charm School, Jenn Magofña, Community Manager at Sendle and fellow entrepreneurial spirit, joins the show to share her secret sauce when it comes to growing with community supporters by your side.
DURING THIS INTERVIEW, YOU WILL:
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PRACTICE YOUR #TALKTYPING
Take time to practice the talk typing strategy you learned about today. I’d love to hear from you! Say hello or let me know how I can help you.
ABOUT JENN MAGOFÑA:
Jenn is the Community Manager at Sendle, a 100% carbon neutral shipping service (newly launched in the US, born and thriving in Australia). In her previous work lives, she could be found at Cheerily, Relay Restaurant Group, Hot Cakes, and the University of Washington. She is passionate about supporting small, women of color owned businesses. Also, dumplings, celebrity gossip, and a good book. She lives in West Seattle with her family.
Fun fact: Last month Jenn sent me a message through my website contact form. I feel like I’ve known her for a long time. That’s how good she is at her job!
ABOUT CHRIS GUILLOT:
Hey, I’m Chris Guillot (GEE-oh, with a hard "G"). I’m a seasoned retail executive with over 20 years of experience in the retailing and manufacturing of women’s and men’s fashion apparel, women’s accessories, branded and private label handbags, stationery and gifting products, and personal care.
My national career includes working with Anthropologie, J. Crew, Nordstrom, Gap Inc. (Gap and Banana Republic), Estée Lauder (Origins Natural Resources), Spiegel, Chelsey Henry, and the Green Inspired brand (exclusively for Target).
I’ve cultivated a unique depth and breadth of experience that spans branding, product development, merchandising and visual display, retail financial planning, strategic inventory management, account management, production, inbound logistics, retail training and development, store management, and personal styling for companies of all sizes and stages of growth.
Now, I’m the leader of the boutique retail business consultancy Merchant Method, and designer of The Merchant Map and Merchant Math business training programs, and host of the video show Retail Charm School. As a retail and manufacturing SMB expert and industry thought leader, I’ve been featured by Business Insider, NBC2 News, Vend, Shopify, Stitch Labs, Compliant IA, Big Commerce, Total Retail, and more.
Jenn is the Community Manager at Sendle, a 100% carbon neutral shipping service (newly launched in the US, born and thriving in Australia). In her previous work lives, she could be found at Cheerily, Relay Restaurant Group, Hot Cakes, and the University of Washington. She is passionate about supporting small, women of color owned businesses. Also, dumplings, celebrity gossip, and a good book. She lives in West Seattle with her family.
Fun fact: Last month Jenn sent me a message through my website contact form. I feel like I’ve known her for a long time. That’s how good she is at her job!
ABOUT CHRIS GUILLOT:
Hey, I’m Chris Guillot (GEE-oh, with a hard "G"). I’m a seasoned retail executive with over 20 years of experience in the retailing and manufacturing of women’s and men’s fashion apparel, women’s accessories, branded and private label handbags, stationery and gifting products, and personal care.
My national career includes working with Anthropologie, J. Crew, Nordstrom, Gap Inc. (Gap and Banana Republic), Estée Lauder (Origins Natural Resources), Spiegel, Chelsey Henry, and the Green Inspired brand (exclusively for Target).
I’ve cultivated a unique depth and breadth of experience that spans branding, product development, merchandising and visual display, retail financial planning, strategic inventory management, account management, production, inbound logistics, retail training and development, store management, and personal styling for companies of all sizes and stages of growth.
Now, I’m the leader of the boutique retail business consultancy Merchant Method, and designer of The Merchant Map and Merchant Math business training programs, and host of the video show Retail Charm School. As a retail and manufacturing SMB expert and industry thought leader, I’ve been featured by Business Insider, NBC2 News, Vend, Shopify, Stitch Labs, Compliant IA, Big Commerce, Total Retail, and more.
