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Reconnecting With Your Customers: A Behind-the-Screen Look

8/19/2020

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Yes, we're open sign with five stars.
The Reconnect With Your Customer 5-Day Challenge​ has come to a close and with it comes epiphanies and breakthroughs from Merchant participants. And I could not keep them to myself!
In this Retail Charm School episode replay, I share five important points of modern customer connection plus a case study to contextualize these insights.
  • Customer intimacy is more valuable than customer romance
  • Return-on-investment from customer relationships
  • Use research and listening skills to clarify your solutions to your customers problems
  • Case study using the The Infinite Content Model framework applied to a product- or inventory-based business
  • Develop your audience before investing in paid ads

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HI, I'M CHRIS GUILLOT!
I made my first sale when I was eight years old and started teaching retail business classes at 20. Now, 23 years after guiding my first clients, I'm here to help you build more profit.
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