The Reconnect With Your Customer 5-Day Challenge has come to a close and with it comes epiphanies and breakthroughs from Merchant participants. And I could not keep them to myself!
In this Retail Charm School episode replay, I share five important points of modern customer connection plus a case study to contextualize these insights.
- Customer intimacy is more valuable than customer romance
- Return-on-investment from customer relationships
- Use research and listening skills to clarify your solutions to your customers problems
- Case study using the The Infinite Content Model framework applied to a product- or inventory-based business
- Develop your audience before investing in paid ads
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