Now, more than ever, we need to refresh our critical thinking and problem solving skills as well as increase our confidence and I would think of no better person to help us breakthrough than Gary Ware.
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The Reconnect With Your Customer 5-Day Challenge has come to a close and with it comes epiphanies and breakthroughs from Merchant participants. And I could not keep them to myself!
When you're an enterprising creative, it can feel like there's an unending well of inspiration. For better, like when it helps you get past roadblocks, or for worse, like when you're too distracted to focus on work you'd rather not do.
Part of the creative entrepreneur's journey is finding that sweet spot between personal style and business style.
Do you formulate a hypothesis and test it, especially before making large investments of your time and money? I'm the first to admit that I make choices based on gut feelings. I've been know to say "Yes!" to...
Field Guide For Retailers & Makers: Context & Insights from Retail Charm School Interviews7/16/2020
"If you want to go fast, go alone. If you want to go far, go together." This African Proverb has been displayed throughout this season of interviews on the Retail Charm School video show.
We know that hindsight is 20/20. But when you need those insights now, it's no wonder that we look outside of our businesses and past experiences for teachers and new lessons.
During this fifth season of the Retail Charm School show, I've come to learn a lot about you:
When I was thinking about how to contextualize this season of interviews, I wanted to do two things:
When it comes to business "success", measuring, ranking, and benchmarking accomplishments are straightforward and also elusive. These practices are straightforward when the unit of measure is constant, which it no longer is.
In search for a point of reference, we often look for grounding by asking operational business questions like:
A compelling story makes us think and feel. It can speak to us in a way that webinar presentation slides and data can't. What makes storytelling powerful is its ability to connect people and help us make sense of our personal experiences in this world.
For businesses - including yours - a good story communicates your values and your beliefs to those to need to know them most.
So many businesses are pivoting left and right. They accepted the challenge to mobilize early and are thinking creatively, collaborating differently, and accumulating small successes. And yet...
There are so many businesses managing multiple survival strategies:
So what happens to those small business owners, makers, and creative entrepreneurs whose pivot is not happening as fast?
Raise your hand if you're working on your marketing strategy! Anyone that's ever developed and executed a marketing effort - of any size and any scope - will tell you it's risky business.
Whether you're a planner-at-heart like a Chief Marketing Officer or an entrepreneurial maverick who flys by the seat of her pants, if you need help with the mindset of putting yourself out there, you'll want to click play on this week's episode.
Did you know that the #1 thing you need to do before the economy bounces back is build deeper relationships? And that now is a great time to upgrade your marketing strategy?
Building a community of loyal customers plays a huge part in profitable selling.
Listen, if you want to stay nimble in an ever-changing environment, then stop scrolling and pay attention right now.
What I’m about to tell you could help you transform fizzled business plans into future business success. (I’m banking on it to help me with mine.)
Did you know that the best way to get what you want is to ask for what you want? And that the most effective way to do this for your business is with a call to action?
Asking customers to do what you want them to do plays a huge part in what you should and shouldn’t say on video.
Raise your hand if:
You and I have these challenges in common. In fact, every “non-essential” inventory-based business finds themselves in this boat.
The questions from merchants like you are coming in hot and fast so I hosted a live Q&A session created specifically for small retailers and makers.
There are as many work from home (WFH) styles as there are people. Our adult work styles are shaped over time, most commonly by:
Whether you WFM full-time or have been asked to WFH, the circumstances have changed and so should the way we craft our new WFH life.
Are you looking ahead and playing the long game? I think you are so it’s best to nurture your star players now, or you might not have the team to get you where you want to go and who you want to go with.
The business rules we typically play by are changing. Everything — EVERYTHING — is up for reinterpreting, reimagining, replanning, and refocusing, including business partnerships.
Are you ready to discover what to do and how to do it so that you can inspire customer loyalty and improve your customer retention rate?
The conversations about how to grow sales and increase profit are taking a turn for the better as small and creative business owners search to understand the financial and non-financial implications of attracting new buyers.
When it comes to improving your small business profit, there is an almost unlimited number of resources available for retailers, small-batch manufacturers, and makers. Type a question into your search box and answer-after-answer awaits.
But do you want to know all the information about running a profitable inventory-based business that exists online? Of course not! It’s humanly impossible.
The speed of retail is relentless.
If you’re juggling seasonal assortments, each on their unique journey within the merchandise lifecycle, it’s easy to keep charging ahead. To move on to the next season, to design the next collection, and to assort the next product line. You’re a merchant who’s ready to go up but I hope you’re also ready to look back.
Managing different product lines across multiple seasons is enough to throw any new merchant off their game. That’s why a typical onboarding timeline in our industry is one whole year!
It’s takes the operational repetition of four major retail seasons — winter, spring, summer, and fall — to get the hang of what it’s like to manage the lifecycle of products. Time Blocking For Retailers And Makers: 5 Habits to Unlearn as a Retail Entrepreneur Part 31/23/2020
Confession time: I’m a planner through and through. How about you?
Whether you like to plan like I do, prefer to keep your schedule loose and flexible, or anywhere in between, I’m sure you’ve also felt the driving need to work “on” your business more so you can take it further, faster. Enter the practice of time blocking, which organizes your day into time slots. This works really, really well until it doesn’t.
I'm listening! I hear that you have more work to do but not enough time to do it. I see that you work hard but feel like you don't have the results to show.
I suspect that the culprit is the expectations you set to be 100% productive 100% of the time. You see, productivity loves your work products — any kind of work product. BUT it can’t distinguish between work that contributes to your profit and work that distracts you from achieving your goals. It just likes to see you busy. It’s no wonder that any work-related “free” time you have gets eaten up quickly.
During a time when every merchant and business owner I know is setting big goals for the new retail season, I'm doing something else.
I’m focusing on habits and think you should be too. Don’t get me wrong. I’m not knocking the value of goal setting. I do it myself. I even teach merchants how to do it more effectively. But I do think you’ll have an easier time reaching your goals if you focus on the mundane, repetitive, perhaps boring habits that make achieving your goals a foregone conclusion.
If you could go back in time, what advice would you give yourself?
Spoiler alert: (Even) I hate this question! Hindsight is 20/20. It gives us a less tender opportunity to learn from past mistakes, oversights, and failures. As someone who’s fascinated but learning from her own history, I know there’s more to get out of hindsight — like learning how to fail up.
A common thread that connects business owners and CEOs across all organizations, in all industries — regardless of business size — is a desire for both confidence and clarity.
The leadership role can feel isolating. It takes a lot of work to hold down the fort, to have or find answers to your challenging business questions, and to take big leaps toward growth. The reality is that many things out of your control. But there’s a lot more you can sway… if you know how. |
#1 THE FUTURE OF RETAIL
#2 HOW TO DESIGN A FOOLPROOF BRAND EXPERIENCE #3 5 STEPS TO SELL SLOW-MOVING STOCK #4 CREATING A COMMUNITY (AND LOYAL CUSTOMERS) #5 LEARN WHY SHOPLIFTING HAPPENS AND HOW YOU CAN PREVENT IT ARE YOU LOOKING FOR MORE? When you do, you'll get insightful how-to resources, retail inspiration, and time-sensitive deals.
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BUILD RETAIL PROFIT IN SIMPLE, ACHIEVABLE STEPS
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HI, I'M CHRIS GUILLOT!
I made my first sale when I was eight years old and started teaching retail business classes at 20. Now, 23 years after guiding my first clients, I'm here to help you build more profit.
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