In this trend report I share tips on how to make the most out of helping last minute holiday shoppers. These Merchant Tips take a different approach to selling than the prior 7 weeks of the holiday shopping season.
Topics Discussed in this Trend Report:
- An explaination of Super Saturday (this year on 12/17/16) and why it's important for Retailers
- Expectation going into Super Saturday
- Different types of last minute holiday shoppers
- Merchandising and selling behaviors based on the considerations of last minute holiday shoppers
- Helping shoppers who are in a hurry with a simplified assortment
- Wrapping customer purchases for speed and ease
- Gift cards and gift certificates are one of the most wanted gifts
- Extending the invitation for giftees or recipients to return to your store
- Providing customers an alternative activity to waiting
- Using e-receipts to extend customer relationships beyond the transaction
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