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How to design a foolproof brand experience

3/22/2018

 
Merchant Method Retail Trends | How to Design Foolproof Brand Experience | Visit merchantmethod.com/retailtrends
I have a podcast episode you have to listen to!

The podcast is called Design Goggles, produced by the multi-talented architecture and design firm Board & Vellum. This one is fun and full of business advice for retailers and makers!

This week’s podcast episode is about how to design a foolproof brand experience.

The episode is The Seattle Retail Experience but don’t let the title fool you. I work with brands throughout the United States (and beyond) and here’s what I know to be true:

The challenges with designing an irresistible retail experience and positioning a brand are the same regardless of location.

If you’re interested in growing your business, you’ll find this interview valuable.

As you listen, I want you to pay attention for some very important topics:


  • The shop local movement, what “local” means, and growing your business beyond your neighborhood.
  • 4 things that have changed the retail landscape for small to medium-sized businesses and how to respond to these changes.
  • Barriers to entering the retail industry, the role of modern pop-up shops, and the rising threshold for success.
  • Integrating opportunities for social media engagement in your retail space.
  • Brand Loyalty = Brand Narrative + Brand Behaviors + Belonging
  • Effective organic advertising through promotional merchandise and customer loyalty programs.
  • Shaping customer expectations with brand-focused employee training.
  • Price sensitivity and helping customers accept rising price points.​ ​

After you listen, leave a comment and tell me how you shape your unique experience.

​Thanks for tuning in!

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    What's Your Retail Success Style? Quiz on an tablet device | Visit merchantmethod.com for more.
    @merchantmethod on Instagram was named a must-follow account for retail news, ideas, and inspiration by Vend | Follow @merchantmethod | Visit merchantmethod.com/press for more info.
    Merchant Method Retail Trends Top Block Posts | Visit merchantmethod.com/retailtrends for more info.
    #1  THE FUTURE OF RETAIL

    #2  HOW TO DESIGN A FOOLPROOF BRAND EXPERIENCE

    #3  5 STEPS TO SELL SLOW-MOVING STOCK

    #4  CREATING A COMMUNITY (AND LOYAL CUSTOMERS)

    #5  LEARN WHY SHOPLIFTING HAPPENS AND HOW YOU CAN PREVENT IT

    ​
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    Merchant Method is an retail consulting and instructional design agency for modern retailers and manufacturers. | Visit merchantmethod.com for more info.
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HI, I'M CHRIS GUILLOT!
I made my first sale when I was eight years old and started teaching retail business classes at 20. Now, 23 years after guiding my first clients, I'm here to help you build more profit.
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