Launching and Pivoting Multiple Brands

We know that hindsight is 20/20. But when you need those insights now, it's no wonder that we look outside of our businesses and past experiences for teachers and new lessons.

During this fifth season of the Retail Charm School show, I've come to learn a lot about you:

• You're a createive entrepreneur that likes to learn from other creative entrepreneurs.
• You identify as shy, introverted, or socially anxious more frequently than not.
• You've found a voice and an ear to listen with on social media.
• You have a small business and mighty platform to work with.

When I was thinking about how to contextualize this season of interviews, I wanted to do two things:

1. Create a field guide to highlight lessons I've learned from the guests on the show
2. Interview a fellow Merchant who has incorporated many of these lessons into their business over and over again

In this episode, Asa Herrman, designer behind Lace & Pearls Jewelry and personal style blogger at Lace & Pearls, joins to the show share her approach to launching and pivoting multiple brands.

IN THIS EPISODE WE DISCUSS:

• Which work to hire out and which to manage yourself
• Knowing when it's time to pivot her brand and monetize her blog
• What she'd do the same and differently for her next launch

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A post shared by Chris Guillot | Retail Coach (@merchantmethod) on Jun 25, 2020 at 10:57am PDT

about asa herrman

Asa Herrman is the designer behind Lace & Pearls Jewelry which is an extension of her personal style blog Lace & Pearls. She has always been a lover of jewelry and often encourages her readers to accessorize. This passion is the inspiration behind Lace & Pearls Jewelry.

Asa lives in Seattle, Washington with her husband and our two cats, Runt and Boss. She loves watching shows like Younger, snacking on popcorn, and shopping online.

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Field Guide For Retailers & Makers: Context & Insights from Retail Charm School Interviews

Whether you're growing, pivoting, or rebranding your inventory-based business, Your Strengths + New Skills = Merchant Success.

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