Risky Business: Developing Fans and Ignoring Hecklers

Raise your hand if you're working on your marketing strategy! Anyone that's ever developed and executed a marketing effort - of any size and any scope - will tell you it's risky business.

Whether you're a planner-at-heart like a Chief Marketing Officer or an entrepreneurial maverick who flys by the seat of her pants, if you need help with the mindset of putting yourself out there, you'll want to click play on this week's episode.

Marketing, lifelong friends with The Art and Science of Retail, is a juggling act. You continuously throw and catch dynamic considerations like...

• Outcome goals, which are often financial or quantitative based
  
• Responsive strategies to meet or exceed ever-changing customer needs
  
• Experimental social media tactics to improve sales
  

What's the secret to staying motivated, inspired, or keeping it all in the air?

How do you wade deeper into the unknown to keep your fans coming back and show your hecklers the door? 

In this episode of Retail Charm School, Joanna Rutter, Content Marketing Manager at Propel and fellow merchant-at-heart, joins the show to share pro tips about creative risk taking in work and life.


DURING THIS VIDEO, YOU WILL:

• Get an orientation to wide world of content marketing
  
• Understand the performative nature of being a brand figure
  
• Learn how to calculate worthwhile risks
  

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A post shared by Chris Guillot | Retail Coach (@merchantmethod) on May 12, 2020 at 11:08am PDT

RESOURCES DISCUSSED IN THIS EPISODE

Behind the Counter: Chris Guillot, Merchant Method (Written by Joanna Rutter)

#200: Mike Michalowicz - The Step-By-Step Plan for Fixing Your Business (Building a StoryBrand with Donald Miller)

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