Merchant Method
  • About
  • Blog
  • Free Training
  • MERCHANT LOGIN
  • About
  • Blog
  • Free Training
  • MERCHANT LOGIN

Risky Business: Developing Fans and Ignoring Hecklers

5/13/2020

0 Comments

 
woman walking on a tightrope over a city
Raise your hand if you're working on your marketing strategy! Anyone that's ever developed and executed a marketing effort - of any size and any scope - will tell you it's risky business.

Whether you're a planner-at-heart like a Chief Marketing Officer or an entrepreneurial maverick who flys by the seat of her pants, if you need help with the mindset of putting yourself out there, you'll want to click play on this week's episode.
Marketing, lifelong friends with The Art and Science of Retail, is a juggling act. You continuously throw and catch dynamic considerations like...
  • Outcome goals, which are often financial or quantitative based
  • Responsive strategies to meet or exceed ever-changing customer needs
  • Experimental social media tactics to improve sales
What's the secret to staying motivated, inspired, or keeping it all in the air?

How do you wade deeper into the unknown to keep your fans coming back and show your hecklers the door? 

In this episode of Retail Charm School, Joanna Rutter, Content Marketing Manager at Propel and fellow merchant-at-heart, joins the show to share pro tips about creative risk taking in work and life.


DURING THIS VIDEO, YOU WILL:
  • Get an orientation to wide world of content marketing
  • Understand the performative nature of being a brand figure
  • Learn how to calculate worthwhile risks
View this post on Instagram

A post shared by Chris Guillot | Retail Coach (@merchantmethod) on May 12, 2020 at 11:08am PDT

RESOURCES DISCUSSED IN THIS EPISODE

Behind the Counter: Chris Guillot, Merchant Method (Written by Joanna Rutter)


#200: Mike Michalowicz - The Step-By-Step Plan for Fixing Your Business (Building a StoryBrand with Donald Miller)

Next steps:

Do you have a question not answered here? Submit your question now!
I'd love to hear from you. What's your question? With desktop graphic.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    What's Your Retail Success Style? Quiz on an tablet device | Visit merchantmethod.com for more.
    @merchantmethod on Instagram was named a must-follow account for retail news, ideas, and inspiration by Vend | Follow @merchantmethod | Visit merchantmethod.com/press for more info.
    Merchant Method Retail Trends Top Block Posts | Visit merchantmethod.com/retailtrends for more info.
    #1  THE FUTURE OF RETAIL

    #2  HOW TO DESIGN A FOOLPROOF BRAND EXPERIENCE

    #3  5 STEPS TO SELL SLOW-MOVING STOCK

    #4  CREATING A COMMUNITY (AND LOYAL CUSTOMERS)

    #5  LEARN WHY SHOPLIFTING HAPPENS AND HOW YOU CAN PREVENT IT

    ​
    ARE YOU LOOKING FOR MORE?
    Merchant Method is an retail consulting and instructional design agency for modern retailers and manufacturers. | Visit merchantmethod.com for more info.
    When you do, you'll get insightful how-to resources, retail inspiration, and time-sensitive deals.

BUILD RETAIL PROFIT IN SIMPLE, ACHIEVABLE STEPS

Vertical Divider
HI, I'M CHRIS GUILLOT!
I made my first sale when I was eight years old and started teaching retail business classes at 20. Now, 23 years after guiding my first clients, I'm here to help you build more profit.
Vertical Divider
LET'S STAY CONNECTED
GRAB YOUR SWAG
LINKS
Home
About
Blog
Free Training
Work With Me
Press & Media
Contact
Testimonials
Terms of Use
Privacy Policy


© THINKING THUMBPRINT LLC DBA MERCHANT METHOD