A compelling story makes us think and feel. It can speak to us in a way that webinar presentation slides and data can't. What makes storytelling powerful is its ability to connect people and help us make sense of our personal experiences in this world.
For businesses - including yours - a good story communicates your values and your beliefs to those to need to know them most.
For businesses - including yours - a good story communicates your values and your beliefs to those to need to know them most.
So, is there an art and science to storytelling?
The answer is: 100% YES!
If you're a Retailer or Maker trying to grow your customer base and establish new relationships with the makings of long-term loyalty, watch this powerful conversation about telling a captivating story - for your brand or individual products.
In this episode of Retail Charm School, Alayna Erhart, a Seattle-based Video Storyteller joins the show to share insights and action-steps for telling a captivating story. If you're shy, introverted, or quiet, this is for you.
IN THIS EPISODE, WE DISCUSS:
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ABOUT ALAYNA ERHART
Alayna Erhart is a Seattle-based Video Storyteller who specializes in emboldening small business owners with captivating and authentic films that deepen customer connection. Her style celebrates the heartfelt, human-centered stories that bring us together and inspire more compassionate living - for the real and the raw is how we find strength, and sharing our truths is medicinal.
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