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Shy Sellers: How To Tell A Captivating Story

5/27/2020

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girl with red hair and turtleneck pulled over her face
A compelling story makes us think and feel. It can speak to us in a way that webinar presentation slides and data can't. What makes storytelling powerful is its ability to connect people and help us make sense of our personal experiences in this world.

For businesses - including yours - a good story communicates your values and your beliefs to those to need to know them most.

So, is there an art and science to storytelling?

The answer is: 100% YES!

If you're a Retailer or Maker trying to grow your customer base and establish new relationships with the makings of long-term loyalty, watch this powerful  conversation about telling a captivating story - for your brand or individual products.

In this episode of Retail Charm School, Alayna Erhart, a Seattle-based Video Storyteller joins the show to share insights and action-steps for telling a captivating story. If you're shy, introverted, or quiet, this is for you.

IN THIS EPISODE, WE DISCUSS:
  • The hallmarks of telling a good story
  • The promise every storyteller must make and fulfill
  • How to captivate when you're shy, quiet, or introverted
View this post on Instagram

A post shared by Chris Guillot | Retail Coach (@merchantmethod) on May 26, 2020 at 10:57am PDT

ABOUT ALAYNA ERHART

Alayna Erhart is a Seattle-based Video Storyteller who specializes in emboldening small business owners with captivating and authentic films that deepen customer connection. Her style celebrates the heartfelt, human-centered stories that bring us together and inspire more compassionate living - for the real and the raw is how we find strength, and sharing our truths is medicinal.

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HI, I'M CHRIS GUILLOT!
I made my first sale when I was eight years old and started teaching retail business classes at 20. Now, 23 years after guiding my first clients, I'm here to help you build more profit.
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