In this week's trend report, I share my analysis on model customer service for independent Retailers & Makers.
Based on case studies of Amazon Go and a personal shopping experience with an independent Retailer, I highlight the fundamentals of strategic customer care as well as share customer service trends for 2017. (Yes, 2017!)
Based on case studies of Amazon Go and a personal shopping experience with an independent Retailer, I highlight the fundamentals of strategic customer care as well as share customer service trends for 2017. (Yes, 2017!)
Topics Discussed in this Trend Report:
- The expectations that customers have about their holiday shopping experience this year
- The increased opportunities for revenue going into December 2016
- The shopping experience being pioneered by the new Amazon Go grocery stories and their emphasis on customer convenience
- What people like about shopping at craft fairs, despite the lower convenience
- What both Amazon Go and craft fair experiences are getting right
- Creating a customer journey map of your customers’ interactions with your brand
- Thinking about customer care from the outside in
- Small ways that you, as a small business owner, can manage your store’s digital presence to keep up with customers’ expectations
- The trend towards a more “human experience” in 2017 and how this gives small businesses an advantage
- Actions you can take to enhance your customer experience now
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Think: what would my customer want me to do?
Think through: how can you update and enhance how customers can connect with you?
Think through: how can you update and enhance how customers can connect with you?