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The Subtle Art of Modern Pop-Up Shops

10/24/2017

 
Merchant Method The Subtle Art of Modern Pop-Up Shops | Pop-up Markets | Holiday Markets | Craft Fair | Booth Set-up | Visit merchantmethod.com/retailtrends
I can’t remember my first pop-up shop experience, but they were a fixture of my childhood. They ranged from a vendor at an open air market who sold just one product to my very own Tupperware-selling mom hosting a sales party in our living room.

No matter how you “slice it, dice it, cut it, or chop it,” — classic sales copy to this day — temporary retail shops have been around since the birth of retail. As a modern retailer, you should think about how best to take advantage of this sales model to help drive your business.

Pop-up retail is not just a fad, it’s a sales channel.

Modern pop-ups shops are a subtle art, and you can unlock incremental sales by really understanding this strategic channel.
Whether most of your revenue comes from in-person or online selling, pop-up retailing gives you a different set of tools for surprising and delighting loyal and new customers alike. If you do it right, the very nature of the one-time experience makes this sales channel compelling.

Maximize your pop-up sales channel by differentiating the flash retail experience.

The number one question that I’m asked about pop-up shops is, “How much inventory do I need to have?”

My response is always “What’s your sales plan?”, which brings focus back to the whole set of foundational questions and considerations for any retailer.

​
To help, I’ve put together what I think is the ultimate checklist of questions to propel you down a path of discovering the subtle art of modern pop-up shops.

​Download the checklist, dig into some self-discovery around how this channel might work for your business, and unlock incremental profit in a one-off, limited edition, unique way!

Merchant Method The Subtle Art of Modern Pop-Up Shops | Pop-up Markets | Holiday Markets | Craft Fair | Booth Set-up | Visit merchantmethod.com/retailtrends

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HI, I'M CHRIS GUILLOT!
I made my first sale when I was eight years old and started teaching retail business classes at 20. Now, 23 years after guiding my first clients, I'm here to help you build more profit.
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