A companion to Competitive Analysis Independent Retailers, this report illustrates the process and valuable insights as I walk you through my our competitive shopping experience.
Topics Discussed in this Trend Report:
- What I prepare before going on an inspirational shopping session and why each of these components is helpful
- What I’m actually assessing during each of these outings and what I’ll use this information for
- What I hope to learn from competitive shopping
- A detailed explanation of what I do during a competitive shopping session
- What I noted during this particular outing in Portland
- How I use these types of trips to inspire my work as a retail leader