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Chris Guillot and Danielle Hulton pose together while smiling at the camera. They are inside Ada’s Technical Books & Cafe.

CONSULTING

Use 28 years of expertise to

Solve your biggest retail challenges

Congratulations!

You've reached one milestone after another in your retail business.

With a clear vision for your brand, you’re making an impact on your customers’ lives and using your business to make a real difference in the world.

But as your business grows, it’s no longer just about what you envision. It’s about how you bring that vision to life through your team.

Retail growth brings complexity, especially when you’re managing employees. If you have a general manager or store manager, plus a team of senior employees with specialized responsibilities, you’re no stranger to business growing pains:

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You’ve scaled beyond what you can manage alone.

Retail growth brings complexity, especially when you’re managing employees. If you have a general manager or store manager, plus a team of senior employees with specialized responsibilities, you’re no stranger to business growing pains:

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Roles are blurred and there are gaps in accountability.

In the spirit of putting the customer first, everyone wears multiple hats. But who owns what? Responsibilities overlap, urgent tasks take priority over important ones, and things get missed because no one is entirely sure where their role begins and ends.

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Your management team is engaged with your vision but lacks the necessary experience.

You inspire commitment and enthusiasm from people who care, but structured leadership and operational experience are missing. Without clear expectations, they default to relying on you for decisions they could be making on their own.

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You constantly feel behind.

Instead of focusing on strategic growth, you’re pulled into day-to-day work: handling employee issues, answering operational questions, and making decisions that a stronger management structure could support.

Merchant Method Employee Contribution Ladder

These challenges don’t appear overnight. They’re the result of growth without the right retail systems in place to support it.

You’re facing a critical decision point:

Either restructure to lead a sustainable, scalable business or continue operating in reactive mode, spinning your wheels.

Chris and Danielle working at The Office at Ada's Comp

You don’t have to carry the entire business on your shoulders. With the right retail strategies and employee structure in place, your team can thrive so that you can focus on what truly moves your business forward.

Whether you’re expanding locations, growing revenue, or fine-tuning an existing team, Merchant Method is for established retail business owners — like you — who are ready to:

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Refine retail operations in order to clarify roles and responsibilities so everyone knows what’s expected of them and what they can expect from each other

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Develop your management team so they can lead with confidence

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Elevate into a strategic leadership role by transitioning from owner-led to team-led problem-solving

Together, we’ll pinpoint the key missing pieces in your retail operations and team structures so you can turn your long-term vision into reality.

It might be hard to envision what’s possible based on where you and your team are right today.

Let me help, because I know what that should look like and feel like when it’s working.

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Clear, Defined Roles and Responsibilities

Instead of putting out daily fires, you’ll have a structured management team that understands how to lead, troubleshoot, and problem-solve without relying on you for everything. They know who owns which tasks and decisions, and who to go to for implementation support. That’s what makes them effective and efficient in their roles.

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Confident and Independent Team

At this stage in your business, you don’t just want employees. You want committed team members who take ownership of their work. With clear expectations and the right leadership support, your managers take initiative rather than waiting for your direction and hold themselves — and each other — accountable to a high standard of performance. It’s what helps them make decisions with confidence instead of second-guessing themselves.

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Values-Affirming Leadership Approach

You’ve built your business with strong brand values, high-quality products, and a customer-first mindset. But are those same values reflected in how your team operates?

Together, we’ll align both your retail operations and leadership structure with your brand’s commitments. Then, we’ll develop a cohesive, authentic way to lead your team that reinforces your brand values every step of the way.

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Time to Focus on Growth (Instead of Just Managing the Day-to-Day)

Right now, your time is spent handling details your team should be managing. You’ll still be involved at the level you want to be, but after this work, you’ll also be able to step away feeling confident that your business is running smoothly.

When you’re not there, you’ll be focused on making business decisions proactively rather than reacting to daily problems and stepping into a true leadership role. One that gives you time to focus on long-term strategy.

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More Profitable, Sustainable Business

A strong management team doesn’t just keep things running. They drive perennial business success. When your operations are efficient, structured, and scalable, you increase profitability by reducing inefficiencies and missed opportunities. As a result, the consistent customer experience strengthens your brand reputation. It also helps you to build a working environment that attracts and retains top talent.

You don’t have to figure it all out on your own or stay stuck trying to translate your vision into a fully operational, high-functioning business.

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You know what success looks like: a strong brand, an exceptional customer experience, and a team that’s committed and capable.

Turning your vision into a structured, scalable way of working? That’s where things get complicated.

Together, we can bridge the gap between where you are now and where you want to be — by giving you the strategy and the process to make it happen, on your terms.

This isn’t a one-size-fits-all approach.
It’s a collaborative and transparent process.

collaborative process

We’ll partner together to:

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Assess where you are

We’ll audit your operations, leadership structure, and team dynamics to uncover what’s working and where changes are needed

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Clarify your business priorities

We’ll define the most impactful next steps so you’re not just making improvements, you’re making the right improvements

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Develop a strategy that aligns with your vision

You’ll gain a structured, customized plan that fits your unique goals, leadership style, and business needs

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Put systems and structures in place

Together, we’ll turn insights into action by creating the processes, tools, and leadership approach your team needs

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Support your implementation

This isn’t about handing you a plan and walking away. I’ll be your partner in execution, guiding you through the rollout and adjustments as needed

If you’re looking for a trusted expert partner to help you implement the right retail strategies, structure your leadership team, and make confident operational decisions, your business is ready for this next step.

I’m here to help you make it happen —

Have clarity, confidence, and a plan built just for you.

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Chris who sits casually on a love seat inside of a Women's Apparel and Lifestyle store. Her hair is in a bun, her arm is draped along the back of the sofa, and she shares a knowing laugh.

Get in touch to start the conversation

 

Let’s talk about where your business is now, what challenges you’re facing, and how we can move forward — together.

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