​Look, if you want to sell more this holiday season, then stop scrolling and pay attention.

What I’m about to teach can help you transform an uncontrollable, busy, and blur of a holiday selling season into 13 weeks of profits.

Listen, everyone knows that when you have an uptick in customer traffic you have the potential to sell more, and when you sell more you make more. But what most small businesses don’t know is that you don't have to wait for the holidays to make the most out of the Golden Quarter.

See, getting clear about what the Golden Quarter really has in store for you is one of the best ways you can sell more. In fact, there are three important myths about seasonal selling you need to shrug off before Halloween.

Imagine how much more productive your business could be if you knew how to make the most of the entire quarter — not just the gift giving season.

If you’re interested in learning how your sell more and make more, then you’ll want to tune into this week’s episode of Retail Charm School.

In this epsiode, you'll learn:
✔ The difference between selling during peak and non-peak times
✔ How to shift selling gears between third and fourth quarters
✔ How business in October sets you up for success the rest of the year

Here's what another Merchant is saying:

Take action now! Grab your free seasonal selling guide: Your 12-Month Retail Calendar: How to Make the Most of Seasonal Sales All Year Long.

​I’m curious… as you shape the future of your business, what does your big picture include?

To be honest, you could hire an employee or manager to help you get unstuck from being in the daily work weeds. Or you could set up work boundaries and enforce them to protect your calendar from getting overrun with distractions.

But that’s not going to give you the blueprint you need to move forward with confidence while maintaining the creative control you crave.

Enter strategic thinking for retailers and makers.

Thinking differently about the big picture solves the challenges you face from managing multiple deadlines, allocating limited time and cash resources, and being afraid that you’ll make an irrevocably wrong decision by helping you see beyond your current (but temporary) blind spots so that you know how to respond if and when necessary.

In fact, according to an Investopedia article published last month, one of the top four reasons small businesses fail is poor business planning. There’s are simple solutions to avoid this!

If you’re interested in learning how your can solve the challenges of making your big picture vision come to life, then you’ll want to watch this season’s premier episode of Retail Charm School.

IN THIS EPISODE, YOU’LL LEARN:
✔ How big picture thinking differs from a vision board (4:20)
✔ Four things you must consider when thinking big picture (12:09)
✔ The impact strategic business planning has on your calendar (21:55)
✔ Developing the skills that help big pictures come to life (25:30)
✔ Using your Retail Success style to focus on your priorities (30:53)

Here's what other Merchants are saying:

Take action by visiting the Retail Success Style Quiz — a fast and free 60-second quiz to help your discover how to use your style to your advantage.

If you could go back in time, what advice would you give yourself?

Spoiler alert: (Even) I hate this question!
​
Hindsight is 20/20. It gives us a less tender opportunity to learn from past mistakes, oversights, and failures. As someone who’s fascinated but learning from her own history, I know there’s more to get out of hindsight — like learning how to fail up.

A common thread that connects business owners and CEOs across all organizations, in all industries — regardless of business size — is a desire for both confidence and clarity.

The leadership role can feel isolating. It takes a lot of work to hold down the fort, to have or find answers to your challenging business questions, and to take big leaps toward growth.

The reality is that many things out of your control. But there’s a lot more you can sway… if you know how.

We’re entering a selling season when the reasons for buying are broader than they are during other times of the year.

Between seasonal holidays like Mother’s Day and Father’s Day, non-holiday seasonality associated with school graduation and sports, and the general energy that comes from experiencing warm weather, customers open their wallets more freely since fourth quarter.

It’s no wonder that pop-up events and outdoor markets are aplenty this time of year.

So how are you event planning for optimal profit?