The question I get asked time and time again is — “What should I charge for my products because I need to make more money?”

I hate to be the bearer of bad news but you need to know that making more money does NOT start with pricing.

Every indie retailer and maker that I’ve worked with has one thing in common — a fear of being bored in their work.

Raise your hand if this is you too!

Whether you're ready to share this publicly or suffer in silence, you probably feel that you need to somehow up your marketing game — whether it be getting more attention on social media, driving traffic to your ecommerce site, or developing new contacts now that might turn into business later (read: business development).

Amiright?!?

What catches a customer’s attention — and hopefully a share of their wallet — changes constantly and the tides of merchandising, marketing, and selling quickly follow suit.

What was once a clever idea to drive customer traffic to a store is now the starting price to get a customer’s attention. Hopefully you hold it long enough for them to really look at what you’ve got to sell.

I’m thrilled to release the Retail Shift Podcast, where I share business advice for inventory-based brands and the merchants who run them.

How is Retail Shift different than my Facebook live stream resources, like Coaching with Cocktails and Retail Trend Reports? Well, this is finally my opportunity to be YOUR PORTABLE RETAIL COACH, something I’ve been wanting to be for years and years.