Your 12-Month Retail Calendar: How to Make the Most of Seasonal Sales All Year Long

The retail fiscal calendar isn’t the same as the average January–December calendar year. Find out how to use the 4-5-4 Calendar and account for the 53rd week in your retail business planning. Get templates, strategies and more in this free guide. | Visit merchantmethod.com/guide-retail-seasonal-sales to learn more.

Seasonal selling periods are SO important for retailers. A single season can make or break your entire year. Let’s look at the retail fiscal calendar and how to make the most of busy periods and what to do on your downtime.

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1. The Importance of Seasonal Sales 3 MIN

2. Your 12-Month Retail Fiscal Calendar by Season: Winter Holidays 9 MIN

3. Your 12-Month Retail Fiscal Calendar by Season: Non-Christmastime Holidays (Jan-Mar) 8 MIN

4. Your 12-Month Retail Fiscal Calendar by Season: Non-Christmastime Holidays (Apr-Jun) 5 MIN

5. Your 12-Month Retail Fiscal Calendar by Season: Non-Christmastime Holidays (Jul-Oct) 5 MIN

6. Other Seasonal Fluctuations to Consider 7 MIN

7. Making the Most of Slow Seasons 2 MIN

8. Take Action: Improve the Seasonal Shopping Experience at Your Store 2 MIN

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HI, I'M CHRIS GUILLOT!

I made my first sale when I was eight years old and started teaching retail business classes at 20. Now, 23 years after guiding my first clients, I'm here to help you build more profit.

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