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The retail skills you need to succeed,
in 5 minutes a week
Retail Study Guide is a skill-building newsletter with easy-to-implement solutions and sustainable habits for profitable growth
Develop the merchant mindset behind retailer profit to unlock operational agility, creative product management, and entrepreneurial boundaries — without a big budget, large team, or business teardown.


Hi, I'm Chris Guillot!
I’ve come to learn a few things about you through supporting 4,000+ independently owned retail businesses and industry professionals, and delivering thousands of hours of training.
Use my 28 years in retail to get the implementable strategies used by billion-dollar brands right-sized for your business.
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