Build retail profit in simple, achievable steps

Get the technical retail skills you need to turn your business passion into a sustainable brand
Build your skills in 5 minutes  ➙ ​
Make your retail complexity manageable with the right approach. Merchant Method™ helps you build profit, refine operations, clarify team structure, and lead strategically.

Hey! I'm Chris Guillot.
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I'm a 28-year retail industry veteran. At Merchant Method, I transform implementable strategies used by billion-dollar brands and right-size them for small businesses and retail entrepreneurs.

During that time, ​​I’ve come to learn a few things about you through supporting 4,000+ independently owned retail businesses and industry professionals, and delivering thousands of hours of professional development.

​I'm glad you're here.
TRUSTED BY:

Trusted by 4,000+ Retail Owners and Professionals

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Client Name
Tiffany Ju
Position
Founder & CEO
Company
Chunks Hair Accessories
Sector
Fashion Accessories
“I'm definitely the creative brain in the business and kind of the one that always likes to see the big picture. So sometimes it's hard for me to get down to the details of things. Chris really helped me clarify some of the quality control issues we were having, along with inventory management, and then structuring the team. Their roles and responsibilities, recognizing each team member's strengths and weaknesses, and where and how they would be used best.

Chris is such an expert, especially when it comes to money and getting into the nitty gritty stuff. We looked at operations and pricing and team structure and leadership – all those things. It was really nice to kind of just have her come on, almost like a partner, to kind of refine what I was already doing and the direction I was already going in."
“I have grown a lot in the last 10 years. My background is as an engineer, so my business very much grew out of passion rather than training or experience. I've always had a very specific vision of what my businesses could be, but I think what was missing was a lack of knowledge on retail operations. And I now know that working with experts like Chris is how I can quickly make up for that lack of knowledge.”

Different systems of how to predict inventory, when to order, how much to order, all of that, were things that I didn't know very well. I was considering going back to school to learn these things, but I actually ended up learning them in a more effective way through working with Chris, because she has such a specific, targeted knowledge base specifically around retail business.”
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Client Name
Danielle Hulton
Position
Owner
Companies
Fuel Coffee & Books
​Ada’s Technical Books & Cafe
Sectors
Coffee, Books
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Liaison
Jenn Charoni
Position
Community Development Specialist
City
The City of Seattle
Division
Office of Economic Development
“Chris was the perfect partner for our pricing and inventory course for small business owners. She was extremely organized, thoughtful, communicative and sensitive to the needs of our participants. For many of our participants, the material we were covering was new and complex. Chris was able to balance the needs of those new to the information and meet them where they were in their understanding, while still moving the class forward through a high volume of material. Chris was also careful to consider how comfortable participants were in talking about finances, which can be vulnerable and emotional. She made sure to address needs, questions and interests of participants throughout the course.

The material she produced for the course was available in multiple formats and extremely high quality! She offered many ways to participate, to match business owners’ schedules and learning styles. I would highly recommend working with Chris and would love to do so for future projects!”
Whether you’re tackling inventory challenges, fine-tuning operations, or making key hiring or pricing decisions, there's an real answer for your unresolved questions.