Merchant Method
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    • Consulting
  • MERCHANT LOGIN
Photo of Chris Guillot, Nobody Told You That
Make Your Passion Profitable With Merchant Method
Photo fo Chris Guillot, You Need A Base Of Tactical Knowledge And Strategy
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IF YOU LOVE WHAT YOU DO, BUT YOU'RE STILL WONDERING,

HOW DO I?

... make more money?
... sell on live video?
... stay focused?
... get more done?
... grow my brand?
... write good copy?
... stand out online?
... build loyalty?
... stay inspired?
... take time off?
​It’s because you haven’t been taught the knowledge you need to succeed, including how to master inventory management, business operations, interpersonal relationships, and content marketing.

Without these skills, you’ll always feel like you’re playing catch up, struggling to make your passion profitable. Instead of enjoying the parts you love about your business, you’ll stay stressed and stuck, constantly wondering — How do I...? 
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FIND ANSWERS and UNLOCK RETAIL PROFIT

In simple, achievable steps with The Four Pillars of Merchandising Program
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My Four Pillars of Merchandising consulting program teaches you the step-by-step techniques and little-known retail processes that will help you grow your business and sustain that growth. 
​

My goal is to help you make meaning of running an inventory-based business. I use this signature framework to guide Independent Retailers and Small-Batch Manufacturers through a transformative consulting experience that’s personalized for your brand.

This isn’t your typical coaching program for product-based businesses.​
 We won’t be relearning the basics you’ve already outgrown, hearing the same advice hundreds of entrepreneurs are also getting, and you won’t have to listen to hours of training before you find one nugget of insight.
​

Instead, this signature method for Merchants helps you create a comprehensive set of retail business habits that:
     ⚬   Ease your worries
     ⚬   Hone your leadership skills, and
     ⚬   Amplify profitable growth

...while giving you more personal freedom.
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how it works

6 Months of 1:1 Consulting!
Minimal Icon of Graphic, Find A Profitable Path with Merchant Method
Minimal Icon of Hand Ringing Desk Bell, Get Personal Guidance from Merchant Method
Minimal Icon of Graduation Cap with Tassel, Learn Industry Insights from Merchant Method
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Inside the Merchant Method
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FIND A PROFITABLE PATH

The retail landscape is ever-changing and businesses must constantly shift to survive.

​In this phase, we’ll clarify your unshakable position in the marketplace so that you can see a clear and profitable path to long-term success within 6 months.​
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learn industry insights

Learn to cultivate self-awareness, playing to your strengths while addressing your blind spots.

​I know there’s a pattern and a pace to a successful retail business. I’ll teach you when to persevere, when to let go, and when to take a different approach.​
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GET PERSONAL GUIDANCE

Using the Four Pillars of Merchandising, we identify the key learning opportunities for you as a retail entrepreneur.

​From there, we develop a personalized, experiential training program that empowers you with a tactical toolbox so you can do your job with confidence, effectiveness, and empathy for your customers while facing meaningful challenges at work.

BONUS: Weekly 1:1 Consulting

You’ll have individual consulting sessions weekly for 6 months.

​​With Return on Investment in mind, your business transformation is taught in micro-lessons and implemented through simple, achievable steps.​​
BOOK A DISCOVERY CALL
Now Accepting Merchant Method Clients
 For September and October 2022
Schedule Your FREE Discovery Call
BOOK A DISCOVERY CALL
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Trusted by over 2,500 Retailers and Makers, including...​
Ada's Technical Books and Cafe Logo, Merchant Method Client
J. Rinehard Gallery, Merchant Method Client
Silver + Salt, Merchant Method Client
Scoop Marketplace, Merchant Method Client
East Avenue Press, Merchant Method Client
Steel Toe Studios, Merchant Method Client
Laughing Buddha Tattoo & Body Piercing Logo, Merchant Method Client
Goodey Studio Logo, Merchant Method Client
Rainbow Natural Remedies Logo, Merchant Method Client
Lika Love Logo, Merchant Method Client
Rebekah J. Designs Logo, Merchant Method Client
Pretty Parlor Logo, Merchant Method Client
Virago Gallery Logo, Merchant Method Client
Bene Caribe Logo, Merchant Method Client
Sweet Baby Wraps Logo, Merchant Method Client
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Merchant Method Client Judith Rinehart, J. Reinhart Gallery
"With the onset of Covid it was necessary for the gallery to expand our virtual presence, figure out if the experience of going to a gallery event could be replicated online, and figure out how to better engage with clients when they couldn't visit in person.

With Chris' guidance, I was able to developed some clear and tangible goals for marketing a fine art gallery online. We outlined a website redesign with more intention and planned a well of relevant content that will give clients the confidence they need to feel comfortable engaging with and purchasing artwork online.

​My experience working with Chris has proven to be more valuable over time. I came away from our personal coaching experience with more confidence in my decisions, and a strategic plan to move forward on actionable items that had tangible results built in. 
However, the payoff really began when I launched some of the plans we had developed and started to see the results that were hoped for."
"Merchant Method will put your business through its paces, ask tough questions, hold you accountable and (in the end) bring you out on the other side with amazing results.

I consider working with Merchant Method my business therapy. I cried, laughed, cheered, and trudged through the mud of business ownership with Chis by my side.

​She was a constant source of information and guidance, and helped me generate more self confidence than I could have imagined."

[Read The Seattle Magazine printed feature about Rebekah's 2020 Collection.]
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Merchant Method Client Rebekah Jaramillo, Rebekah J. Designs
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Merchant Method Tracy Cilona, Virago Gallery
"Merchant Method gave me the tools to effectively manage my business with the big picture in mind instead of focusing solely on the day-to-day, which was overwhelming.

Instead of guessing, Merchant Method gave me realistic management practices to implement. We worked on retail skills including calendar management, effective vendors communications, and retail math.

As retail business owners, we are surrounded by the public all day, every day. It can be quite isolating. My shoulder-to-shoulder work with Chris was like my weekly retail therapy session and it enabled me to ask questions of a retail veteran rather than guess what to do next.

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I can't recommend Merchant Method enough. I love Chris! "

Who is this program for?

The Four Pillars Merchandising Program is for all inventory-based business owners who are ready to turn their passion into profit.
Books
Gifts
Stationery
Games & Puzzles
Fine Art
Home Goods
Jewelry
Bridal
Grocery
Bulk Goods
Health & Beauty
Coffee & Tea
Apparel
Accessories & Shoes
Drop Ship
... And More
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