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4: Making More Money Does NOT Start with Pricing

2/19/2019

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Woman reconciling business invoices with a calculator | Retail Shift Episode 4: Making More Money Does NOT Start with Pricing | Hosted by Chris Guillot of Merchant Method | Subscribe at merchant.tips/podcast
The question I get asked time and time again is — “What should I charge for my products because I need to make more money?”

I hate to be the bearer of bad news but you need to know that making more money does NOT start with pricing.
Merchant Method Programs · 004 Making More Money Does NOT Start with Pricing

The nature of personal taste and the costs associated with offering your shoppers the right number of customer choices make the simplicity of finding “the right price” very, very difficult. Let me explain to you what you need to know and WHY so that you can begin asking quality questions and start making more money.
As you listen to this podcast episode I want you to pay special attention to a few key concepts that impact small- and medium-sized businesses (SMBs).
  • The one thing that makes it difficult to run a profitable retail business or inventory-based brand
  • Merchant Method’s Four Pillars of Merchandising — a must-know for indie retailers and makers
  • Learn the critical roles of each merchandising pillar and how it plays out in your business
  • Understand the difference between running a business and running an inventory-based brand
After you’ve listened, it’s time to take action!

Join my FREE podcast community at MerchantMethod.com/RetailShift. This is where the real conversations and retail shifts happen. When you join you’ll learn how to improve your business AND meet indie retailers and makers just like you. I can’t wait to see you there!

Bonus Video Training for Action-Takers


​Additional Resources


If you like this episode, you’ll also like: 

​Four Pillars of an Inventory-Based Business 

The Science of Inventory Management: How to Up-Level Your Business With Simple Retail Reporting

How to Subscribe to the Podcast & Leave a Review

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Now if you really liked — or even loved — something I shared, can you help me out with a review on iTunes? This simple action will help other merchants find you and I, and this podcast. Click here to review: select “Ratings and Review” and “Write a Review.” Thank you!

​With passion and purpose,
Signature | Retail Shift Episode 4: Making More Money Does NOT Start With Pricing | Hosted by Chris Guillot of Merchant Method | Subscribe at merchant.tips/podcast
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HI, I'M CHRIS GUILLOT!
I made my first sale when I was eight years old and started teaching retail business classes at 20. Now, 23 years after guiding my first clients, I'm here to help you build more profit.
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