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Field Guide to Competitive Shopping

4/11/2017

 
Merchant Method Field Guide to Competitive Shopping | Retail | Business Plan | Business Competition | Visit merchantmethod.com
This week I review my recent competitive shopping trip of Portland's Hawthorne District and Downtown Portland. As a companion to Competitive Analysis for Independent Retailers, this field guide illustrates my process of competitive shopping and the valuable insights I gained.

Topics Discussed in this Trend Report:

  • What I prepare before going on an inspirational shopping session and why each of these components is helpful
  • What I’m actually assessing during each of these outings and what I’ll use this information for
  • What I hope to learn from competitive shopping
  • A detailed explanation of what I do during a competitive shopping session
  • What I noted during this particular outing in Portland
  • How I use these types of trips to inspire my work as a retail leader

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