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Holiday Retail Forecast for Townsquared

11/14/2016

 
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During this live presentation for Townsquared Seattle Women Business Owners, which was streamed live on Facebook via Townsquared, I share the holiday retail sales forecast for 2016 and as well as merchant tips for how to prepare for the season ahead.

Topics Discussed in this Presentation:

  • About Merchant Method and my professional industry experience
  • The difference between financial forecasts related to consumer confidence and retail forecasts based on same-store sales
  • Store categories based on the number of years a store is open
  • Holiday retail sales forecast for comparable stores
  • Trends in holiday retail sales comparables and the factors that contribute to these trends
  • How to forecast your sales for the holiday season
  • An overview of the competitive retail landscape including the influence of digital retailing & marketing as well as niche businesses
  • The difference between customer behavior, customer expectations, and profitable customer experiences
  • How customers engage with the shopping experience
  • The elements that create retail customer engagement
  • The elements that create an entertaining retail experience

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HI, I'M CHRIS GUILLOT!
I made my first sale when I was eight years old and started teaching retail business classes at 20. Now, 23 years after guiding my first clients, I'm here to help you build more profit.
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