During this live presentation for Townsquared Seattle Women Business Owners, which was streamed live on Facebook via Townsquared, I share the holiday retail sales forecast for 2016 and as well as merchant tips for how to prepare for the season ahead.
Topics Discussed in this Presentation:
- About Merchant Method and my professional industry experience
- The difference between financial forecasts related to consumer confidence and retail forecasts based on same-store sales
- Store categories based on the number of years a store is open
- Holiday retail sales forecast for comparable stores
- Trends in holiday retail sales comparables and the factors that contribute to these trends
- How to forecast your sales for the holiday season
- An overview of the competitive retail landscape including the influence of digital retailing & marketing as well as niche businesses
- The difference between customer behavior, customer expectations, and profitable customer experiences
- How customers engage with the shopping experience
- The elements that create retail customer engagement
- The elements that create an entertaining retail experience
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