Holiday Retail Sales: The Early Results

In this week's trend report, I share my analysis on holiday retail sales, specifically post-Thanksgiving sales results.

I compare industry financial forecasts and prediction with results from Black Friday, Small Business Saturday, and Cyber Monday. Then I identify your next steps to optimize your business for the weeks ahead.

Topics Discussed in this Trend Report:

• The process I go through every Monday to assess sales
  
• The trends that are being reported on Black Friday, Small Business Friday, & Cyber Monday 2016 and how they compare to the forecasts
  
• Why we’re seeing a decline in spending at retail stores
  
• Possible reasons that Black Friday shoppers increased but spend per shopper decreased
  
• The growth of Small Business Saturday in 2016 and what people who were polled said about the day
  
• How shopping is being spread over the weekend rather than being cannibalized by competition between sales
  
• The tangible experience that sets retail stores apart from responsive technology
  
• Questions to help you continually improve your sales and shopping experience

Click to Tweet:

Digital… is really influencing consumer purchases this year, to the tune of around 67%.

Customer loyalty is a long-term proposition, is a long-term relationship.

Shopping in independent retail and restaurants was up 13% over last year.

​The holiday experience is in the shopping DNA.