Not only does this critical activity help us achieve a healthy cash flow it but also allows us to connect with and serve our customers.
Yet, for how critical an activity that selling is, there isn’t much sales training available for small inventory-based businesses.
As a result many of us are left to think that success on the sales floor is influenced by personality types like extroversion and introversion. In fact, the opposite is true.
While personality can and should influence a merchant's selling style, a successful seller relies on the professional practices of acquiring knowledge, developing techniques, and practicing those skills.
Now I’ll ask you to reserve judgement if you think this article is an appeal to become more “sale-sy.” It isn’t.
Instead, I’m going to ask you two simple questions that will help you discover the knowledge and techniques already inherent in your business purpose and creative passion so that you can sell with ease.
As you listen to this two-question sequence, pay attention for these important concepts:
- Finding success in selling with ease even if you’re naturally shy.
- Extroversion and introversion personalities are not indicators of whether or not you can sell with ease.
- Business tools to help you with selling and beyond, including for those who are naturally shy.
- Two-question framework to reveal your capabilities to sell with authenticity regardless of extroversion or introversion.
- How to define what it means to sell your products with ease.
- Active selling through interpersonal engagement and communication vs. selling through merchandising, visual display, and product photography.
- Demystifying the relationship between extroversion/introversion and the professional capability of selling with ease.
- Importance of brand values and voice in the selling process and why these tools help you develop your selling skills.
- How to define your mission statement, brand values, brand voice, and buyer persona.
Take some time to reflect right now then comment below!