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Learn How to Sell on Video

3/9/2020

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Person recording video on a smart phone
Attn: Retailers and Makers! Did you know there’s no better time to use livestream video for your inventory-based business than right now? Your customers are watching live videos and engagement only continues to grow.

According to Nielsen, U.S. adults spend about 6 hours a day watching video. And according to Forrester, users watch live video 10 to 20 times longer than on-demand content. They also found that consumers are 39% more likely to share content if it’s delivered through video.

Look, video can enable you to streamline your customer support practices and ultimately boost shopper satisfaction and loyalty, according to Ecommerce Guide.
As a small retailer or maker business, how can you counteract economic instability, poor visibility to the future, and the impacts that health & safety related social distancing has on your in-person sales?

I hope you can see the opportunity in front of your face as clearly as I can see it!

In this video you'll learn how you can “show up” confidently, focused, and as natural as can be so that you can showcase as interactive an experience through video as you do in real life.

This week’s episode Retail Charm School: Learn How To Sell On Video is Part 1 of a one-day double feature. In this episode you’ll see:
  • Why livestream video matters, especially for small retail and maker businesses
  • How to combat shyness, introversion, and perfectionism
  • Ways to shape your goals and message for authentic engagement
  • Tips for recording livestream videos with a minimalistic setup
After you watch and learn, join Cat Wilcox & Chika Eustace, Co-Owners of Velouria, and myself as we have fun experimenting with a livestream shopping event.

A brown (shopping) bag lunch, if you will.

Next Steps

Tune into the current season of Retail Charm School focused on 10 Things That Lead to Small Business Profit.

Before You Go

Sign up so we can stay connected! I'd love to share more tips and insights on helping your small business now and throughout the year.
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HI, I'M CHRIS GUILLOT!
I made my first sale when I was eight years old and started teaching retail business classes at 20. Now, 23 years after guiding my first clients, I'm here to help you build more profit.
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