Managing different product lines across multiple seasons is enough to throw any new merchant off their game. That’s why a typical onboarding timeline in our industry is one whole year!
It’s takes the operational repetition of four major retail seasons — winter, spring, summer, and fall — to get the hang of what it’s like to manage the lifecycle of products.
It’s takes the operational repetition of four major retail seasons — winter, spring, summer, and fall — to get the hang of what it’s like to manage the lifecycle of products.
The merchandise lifecycle starts with the inspiration to design or carry an item in your assortment and continues all the way through to managing overstock inventory at clearance price. From beginning to end, this accounts a long passage of time.
The merchandise lifecycle is common, conventional, consistent, and predictable.
In fact, it’s so predictable that it makes marketing merchandise and promoting products a straightforward task… so long as you have the most effective retail habits in your repertoire.
This episode of Retail Charm School: Rethink Your Marketing and Promotions Strategy introduces you to key habits merchants use to connect the dots between marketing and merchandising.
The merchandise lifecycle is common, conventional, consistent, and predictable.
In fact, it’s so predictable that it makes marketing merchandise and promoting products a straightforward task… so long as you have the most effective retail habits in your repertoire.
This episode of Retail Charm School: Rethink Your Marketing and Promotions Strategy introduces you to key habits merchants use to connect the dots between marketing and merchandising.
