I recently facilitated a conversation about this topic during one of our in-person events, and in this week’s trend report I share my personal takeaways from that discussion.
Topics Discussed in this Trend Report:
- How to catch customers off guard in a memorable way through your marketing
- How surprise & delight can turn customers into lifelong fans and brand lovers
- The spectrum of surprise & delight that ranges from wow to wonder
- Inducing a fear of missing out vs. sparking a sense of inclusion
- Using training and resources to elevate and bring consistency to surprise & delight experiences
Venue: Juniper Natural Nail Bar