My first act of holiday gift giving was already complete by Cyber Monday. A few weeks before, I had selected a wish list from a charitable holiday giving tree and over Thanksgiving weekend I dropped off the wrapped presents. This early practice left my heart feeling gratified, satisfied, and ready for plenty more shopping and sharing in the weeks ahead.
The holidays present a series of obligations and celebrations. We shop, ship, and celebrate throughout the season in phases. Don’t forget, we talk about ‘the holidays’ in plural for a reason!
Holiday shopping comes in phases. As shoppers we know this — but what are we doing with this information as sellers?
The holidays present a series of obligations and celebrations. We shop, ship, and celebrate throughout the season in phases. Don’t forget, we talk about ‘the holidays’ in plural for a reason!
Holiday shopping comes in phases. As shoppers we know this — but what are we doing with this information as sellers?
Consumer holiday spending spans occasions from early November through well after the New Year. You can make selling easier and more profitable by responding to the full breadth of consumer spending during the entire holiday season.
Show Notes:
- The full, detailed chronological timeline of the holiday season
- A consumer’s varying spending considerations along the holiday timeline
- Examples of effective inspirational and aspirational fourth quarter marketing and merchandising
- Effective real-time messaging that aligns seller retailing with shopper reality
- Three steps to market and merchandise across the full breadth of consumer spending
