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How Creative Entrepreneurs Determine Worth and Make Choices

5/29/2020

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multi colored doory lined up on a wall
When it comes to business "success", measuring, ranking, and benchmarking accomplishments are straightforward and also elusive. These practices are straightforward when the unit of measure is constant, which it no longer is.

In search for a point of reference, we often look for grounding by asking operational business questions like:
  • How do I...?
  • What should I...?
  • Where should I...?
  • When will I...?
It's important to learn from those that have come before us. However, in this season of life - in 2020 - almost no one we can relate to has making these grounding questions less valuable.

What does remain the same - in worth and relevance - are your business values.

Business values help you communicate worth and worthiness. They serve to help you make choices and be chosen.

When it comes to living a creative life, as Retailers or Makers, how can you incorporate values in choice-making when the view ahead is difficult to see?

And why are too few creative entrepreneurs sharing their experiences exploring the pervasive question of the moment:

Is it worth it?

In this episode of Retail Charm School, Rekehak Jaramillo, a Seattle-based jeweler and graphic designer, joins the show for a parlor-inspired conversation to explore how we're living life and making tough choices as small business owners.

IN THIS EPISODE WE DISCUSS:
  • The intersection between personal and business values
  • Overcoming unexpected objections and blindsiding moments
  • Assessing risk and taking "the big leap"
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A post shared by Chris Guillot | Retail Coach (@merchantmethod) on May 28, 2020 at 11:01am PDT

ABOUT REBEKAH JARAMILLO

Bringing meaning & intentionality to everyday jewelry, Rebekah J. blends elemental metals with modern textiles; uniting an organic, wanderlust aesthetic where each piece tells a unique story inspired by life, motherhood and travel.

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HI, I'M CHRIS GUILLOT!
I made my first sale when I was eight years old and started teaching retail business classes at 20. Now, 23 years after guiding my first clients, I'm here to help you build more profit.
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