Do you formulate a hypothesis and test it, especially before making large investments of your time and money? I'm the first to admit that I make choices based on gut feelings. I've been know to say "Yes!" to...
Listen, if you want to stay nimble in an ever-changing environment, then stop scrolling and pay attention right now.
What I’m about to tell you could help you transform fizzled business plans into future business success. (I’m banking on it to help me with mine.)
This week I review my recent competitive shopping trip of Portland's Hawthorne District and Downtown Portland. As a companion to Competitive Analysis for Independent Retailers, this field guide illustrates my process of competitive shopping and the valuable insights I gained.
Outperform Artificial Intelligence: Five ways to differentiate yourself from tech-focused retailers2/28/2017
Differentiation, in its most sincere form, calls for embracing Marty Neumeier's five areas of human talent ⎻ allowing us to stay ahead of artificial intelligence.
This week’s trend report, Outperform Artificial Intelligence: Five ways to differentiate yourself from tech-focused retailers, provides independent merchants with a framework for applying Marty Neumeier’s Metaskills: Five Talents for the Robotic Age.
This week’s trend report, The Truth About Retail Data Analytics, explains the big data and small data insights that big retailers pay attention to, and why you should follow those insights too.
This trend report is part 4 of a the 4-part series Use Your Size to Your Advantage.
Learn how you can conduct effective and efficient competitive analysis of other independent retailers easily so that you can remain compelling to customers in a competitive retail environment.
Competitive Analysis for Independent Retailers is part 3 of the 4-part trend report series Use Your Size to Your Advantage.
Turn down the noise. Dial in your focus. Develop a filter for which retail trends pertain to your business and which don’t.
In this week’s trend report, part 2 of a 4-part series about retail competition, we advance your understanding of retail fundamentals from academic to application. Study current and relevant examples of the product lifecycle, sales channels, and customer shopping filters.
A genuine transaction takes two parties: a merchant and a customer. The ability to respond to what's happening around us is one of the best parts of being a merchant. This month I bring you a four-part series on how to use your business size (and brand voice) to your advantage.
In this week’s trend report for independent retailers and makers I illustrate how business agility leads to sustainable and long–term success. I also teach how to implement this skill today to begin the process of unlocking more profit with ease.
What is happening with brick-and-mortar retail closures and how do these mass closures impact shopping in stores? As with most things, more (in this case products, locations, and square footage) is more until it's too much.
In this trend report for Independent Retailers & Makers I share insight into the mass store closures we'll continue to see and offer an elevated view point of what's happening in the industry. The goal? To better prepare Small and Independent Retailers for the rocky road ahead.
In this week's trend report, I talk about how independent Retailers and Makers can remain compelling to current and new customers this holiday season in the face of increased competition.
|
#1 THE FUTURE OF RETAIL
#2 HOW TO DESIGN A FOOLPROOF BRAND EXPERIENCE #3 5 STEPS TO SELL SLOW-MOVING STOCK #4 CREATING A COMMUNITY (AND LOYAL CUSTOMERS) #5 LEARN WHY SHOPLIFTING HAPPENS AND HOW YOU CAN PREVENT IT ARE YOU LOOKING FOR MORE? When you do, you'll get insightful how-to resources, retail inspiration, and time-sensitive deals.
|
BUILD RETAIL PROFIT IN SIMPLE, ACHIEVABLE STEPS
Vertical Divider
HI, I'M CHRIS GUILLOT!
I made my first sale when I was eight years old and started teaching retail business classes at 20. Now, 23 years after guiding my first clients, I'm here to help you build more profit.
|
Vertical Divider
LET'S STAY CONNECTED
|
LINKS
|
© THINKING THUMBPRINT LLC DBA MERCHANT METHOD